Marketing Resources
This section is full of tools to help you be successful with your marketing and communications. The information provided does not cover all projects or situations, so if you run into an item and you are not sure what to do, consult your marketing contact before you get started. The list below covers some key areas that you may find yourself working on.
Children as Cards
Children as Accordions
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Asian American Pacific American Student Coalition (APASC)
In “Pays Imaginaire,” the French electro-pop duo Polo & Pan paint a sunny, pristine, imaginary world where everything is bounteous and everybody is happy. People can fly; there are banquets of blueberries and wine; things seem to sparkle. An optimistic series of open chords embody that sense of no-worries perfection, and the end result is like if LCD Soundsystem reinterpreted Debussy’s Clair de Lune (and indeed, the band lists these two as their main influences): romantic, robust, and dreamily charged. But, as we learn at the song’s end, it was all just a dream.
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There’s no fish in my fish
Impossible Foods is looking to achieve the Impossible yet again: they’re working on no-fish fish. The initiative is, of course, a direct response to overfishing, attempting to satisfy consumers with a simulated version of the real thing. It’s also a bid at making more $ after they crush it with fake beef. That’s valiant and all, but is anyone trying to cut back on their fish consumption for health reasons? We all know cows are bad for the world (at least the way we use them now), but the reason people really eat Impossible burgers is that they think they’re healthier than meat. Fish is healthy already, so will anyone care to make the swap?
Maybe Impossible will learn from the other companies who beat them to the punch: you can already buy Good Catch’s fish-free tuna, made of mostly legume flour, at Whole Foods, and another company, Wild Type, is working on lab-grown salmon. Yum.